Day: September 12, 2020

September 12, 1966 – The press meets the Chevrolet Camaro
This Day

September 12, 1966 – The press meets the Chevrolet Camaro

On this day in 1966 members of the press were invited to a special General Motors event to meet the car that would go head to head with the Ford Mustang. The Chevrolet Camaro had already been rolling off assembly lines since August 11, but this was the first time anyone outside GM got an up close look at the “Small vicious animal that eats Mustangs,” as described by Chevrolet general manager Pete Estes. The car would officially go on sale as a 1967 model about two weeks later, on September 29. Above: First generation Chevrolet Camaro. Top. First generation Chevrolet Camaro ad. Available as a 2+2 coupe or convertible, buyers had many options to choose from when selecting their new car. Under the hood alone there were seven options for 1967, ranging from the 230 ci six cylinder up to ...