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April 10, 1979 – Birth of rental car titan John Hertz Sr.

On this day in 1879 a man was born who would become responsible for even longer lines at airports. John Hertz, Sr., born Sándor Herz, in modern Slovakia, didn’t get his start in the rental car business, but in taxicabs. In 1910 he was working as a car salesman when he partnered with the owner of the dealership to found Yellow Cab Company in Chicago after finding success using trade-ins as taxis. Hertz was president of the company, which was also a coach and cab manufacturing company that sold taxis to other businesses. It wasn’t until 1923 when he purchased a rental car company and renamed it Hertz Driv-Ur-Self Corporation that his name would become synonymous with rental cars. John HertzHertz advertisement from the 1920s

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