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April 21, 1967 – GM hits one hundred million

Introduced in 1965 as a luxury trim package for the Impala, journalists were quick to compare the Chevrolet Caprice to the Cadillac DeVille in style and comfort. In 1967 the Caprice received a complete restyling, including an updated dashboard and a more rounded body. It was on this day in 1967 that a Nantucket Blue Chevrolet Caprice Custom Coupe rolled out of the Janesville, Wisconsin General Motors assembly plant. The vehicle, which retailed for $3,078 and had a 395 ci V8 engine that put out 275 horsepower, marked two major milestones for the auto industry. Not only was it the 100,000,000th automobile produced by GM, it was also the first time any automaker reached such a production feat.

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