April 6, 1853 Emil Jellinek-Mercedes is born

Emil Jellinek may not ring any bells, but add -Mercedes to the end and it sure does. Born on this day in 1853 in Leipzig, Germany, Emil found success in the auto industry after partnering with DMG to build not a car for today or tomorrow, but the day after tomorrow, as he put it. The cars he built were named after his daughter, who had the nickname Mercedes. This led Emil, at the age of 50, to add her first name to his surname, saying “This is probably the first time that a father has taken his daughter’s name.” From then on he was known as Emil Jellinek-Mercedes and signed his name as EJ Mercedes. The success of the 1900 35 hp Daimler-Mercedes, regarded as the first modern automobile, sent DMG sales soaring and on September 26, 1902 Mercedes was trademarked by DMG to be used on their entire automobile line.¬†Mercedes 35 hpEmil and his daughter Mercedes

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