January 4, 2011 – The final Mercury

Introduced by Edsel Ford in 1938 for the 1939 model year, Mercury was promoted as a premium brand from Ford Motor Co that filled the gap between Ford and Lincoln. Following an initial push of the all new car, Mercury became an option hound. Meaning, by the 1942 model year Mercury shared much of its body with Ford, but offered upscale trim options. Its products would essentially follow that trend for the next 70 years.

Above: 1939 Mercury by Don O’Brien. cc2.0. Top: A final generation Mercury Grand Marquis, similar to the last Mercury.

Fast forward to June 2, 2010 when Mercury owned just 1 percent of the new car market in the United States. On that fateful late spring day, Ford broke the news that Mercury would be discontinued. On this day in 2011, at approximately 8 am, a 2011 Mercury Grand Marquis, rolled off the St. Thomas assembly line, marking the last Mercury. 

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