January 14, 1954 – Nash & Hudson merge to create AMC

In what was the largest corporate merger US history at the time, Nash-Kelvinator Corporation joined with Hudson Motor Car Company to form American Motors Corporation (AMC) on this day in 1954. The merger was led by Nash-Kelvinator CEO George Mason in order to build a company strong enough to compete with the Big Three, thus being General Motors, Ford and Chrysler. With a year Mason died of disease and his assistant George Romney was named the new president. Under Romney the company focused on a small car line and by the end of 1957 the Hudson and Nash names were phased out from badging. By 1960 AMC was named the third most popular brand of automobile in the US, in part thanks to its Rambler. For nearly the next two decades AMC would experience relative success, producing some of America’s best known cars in the 1960s and 1970s, including the Javelin, AMX, Gremlin and Pacer. In 1970 it acquired Jeep. Renault acquired a large portion of AMC in 1979. This stock, along will all other remaining shares, was purchased by Chrysler on March 9, 1987, leading to the end of the AMC brand. The Metropolitan, first built by Nash in 1953, remained a key part of the AMC lineup through 1961 as they continued to push smaller cars. By Brian CoreyThe AMC Rambler helped push AMC into the top three by 1960. This 1960 Rambler American Wagon offered space and great fuel economy. By Greg Gjerdingen. “60 AMC Rambler American” cc2.0 https://flic.kr/p/fMxNfX1971 AMC Javelin AMX by Greg Gjerdingen. Cc2.0 https://flic.kr/p/eCdihS

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