Introduced by Edsel Ford in 1938 for the 1939 model year, Mercury was promoted as an entry level premium brand from Ford Motor Co. It was designed to fit the middle ground between Ford and Lincoln, the latter being Ford’s luxury line. For much of its life Mercurys were simply rebadged models from Ford or Lincoln, with a few outstanding differences, including the first year of the all-new vehicle. By 1941 most of its body was shared with Ford For the 1942 model year Ford chose Mercury to debut its Liquimatic Transmission, the first semi-automatic transmission from Ford. Fast forward to June 2, 2010, when Mercury owned just 1 percent of the market in the United States, Ford breaks the news that Mercury will be discontinued. It was on this day in 2011 the final Mercury, a Grand Marquis, rolled off the line. The first Mercury: 1939 by Don O’Brien. https://flic.kr/p/njKD3v cc2.0 https://creativecommons.org/licenses/by/2.0/legalcodeA fourth generation Mercury Grand Marquis, similar to the last Mercury to roll off the assembly line.