January 7, 1985 – Saturn is founded

What started as a codename for a new small car from General Motors in the mid 1980s ended up becoming a car brand all its own. In June of 1982 discussions of a new compact were heating up in GM and first publicized by Chairman Roger B. Smith in November 1983. Just more than a year later, and on this day in 1985, Saturn Corporation was officially founded. A concept car soon followed, but GM was still planning on releasing the vehicle under one of its other brands, likely Chevrolet, Oldsmobile or Pontiac. Plans changed and the Saturn SC and Saturn SL went into production in 1990 for the 1991 model year at the Spring Hill, Tennessee assembly plant. Saturn was marketed as “a different kind of car company,” featuring unique models and operating a separate retailer network than other GM brands. While experiencing relative success in sales, the brand didn’t do as well as GM hoped. After failing to sell the brand in the late 2000s, GM closed the doors on Saturn, with the last one rolling out of the factory on October 7, 2009. First generation Saturn S-SeriesThe Saturn Sky, introduced for the 2007  model year, shared the same platform as the Pontiac Solstice and the new Opel GT in Europe. By Greg Gjerdingen, cc2.0 https://flic.kr/p/H193LE

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