June 24, 1910 – Alfa Romeo is founded

The world of auto racing forever changed on this day in 1910 when A.L.F.A. was founded. A.L.F.A.? You ask? You may know it better as Alfa Romeo. The company started as A.L.F.A., which stood for Anonima Lombarda Fabbrica Automobili in Italian, translating to Anonymous Lombard Automobile Factory in English. However, the precursor to A.L.F.A. was actually founded in 1906 by a French automobile firm and called Società Anonima Italiana Darracq (SAID). When the cars were not selling well in Italy the company hired an Italian named Giuseppe Merosi to design new cars that would appeal to the Italians. These new cars were the first of what would become A.L.F.A. and later Alfa Romeo, named after Nicola Romeo (he took over the line as director in August 1915). While initially still in partnership with the French company, Alfa broke off on this day in 1910, selling a 24 horsepower vehicle designed by Merosi. The next year the company entered auto racing and has since been a leading competitor. Their original racers were Franchini and Ronzoni who competed in the 1911 Targa Florio with two 24-hp models.  The company changed its name to Alfa Romeo in 1920. It would go on to win the inaugural world championship for Grand Prix cars in 1925. Enzo Ferrari even founded an Alfa Romeo racing team called Scuderia Ferrari in 1929 prior to becoming independent in 1939. Alfa Romeo holds the world’s title of the most wins of any automobile marque in the world. PhotosThe A.L.F.A 24 hp (this is with Castagna torpedo body) was the first car made by Anonima Lombarda Fabbrica Automobili (A.L.F.A) in 1910. By traumautoarchiv.de www.traumautoarchiv.de, CC BY-SA 2.0,1937 8C 2900B Touring Spider. By Simon Davison from Los Gatos, United States – IMG_0634, CC BY 2.0Alfa Romeo logo.

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