March 13, 1969 – The Love Bug debuts

The Love Bug made its official debut on this day in 1969. Starring a pearl white 1963 Volkswagen Beetle named Herbie the movie follows the adventures of Jim Douglas, a racing driver who can’t catch a break. When Jim finds himself in need of a car he heads into town and is caught off guard by an attractive mechanic and sales associate, Carole Bennett, working inside a European auto showroom. There he also meets the showroom owner, Peter Thorndyke, who is rude to Herbie. After defending the car it winds up in Jim’s driveway the next morning and to prevent Thorndyke from pressing charges he agrees to buy it. He soon discovers the car has a mind of its own and is out to win the big race and help Jim land the lady. The movie took home $51,264,000 at the box office.
The photo is of a 1963 VW used to make Herbie Fully Loaded, a 2005 film starring Lindsay Lohan.

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email