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Tag: 1959

October 16, 1958 – Chevrolet El Camino hits the market
This Day

October 16, 1958 – Chevrolet El Camino hits the market

The history of the mass produced coupe utility truck can be traced back to a 1932 letter sent to Ford Motor Company by a farmer’s wife in Australia. She asked for a vehicle they could drive to church on Sundays and haul pigs to market on Mondays. The letter inspired Ford designer Lew Brandt, which resulted in the company's 1934 coupe utility. Mind you, these vehicles, along with Chevy’s 1935 version and Studebaker’s 1937-1939 Coupe Express were only being sold in Australia at the time. It wouldn’t be until 1957 that the body style would come to the States, when Ford introduced the Ranchero. While one Chevrolet stylist has said Harley Earl suggested a coupe utility for the domestic market as early as 1952, Chevrolet didn’t act the idea until it had to respond to the Ford Ranchero. This led...

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