June 17, 1928 – E.L. Cord founds Cord Corporation
E.L. Cord with an Auburn automobile. (Auburn Cord Duesenberg Museum)
Errett Lobban Cord, better known as E. L., founded the Cord Corporation on this day in 1928. It would become a holding company for his many transportation interests, including Auburn, Duesenberg and his own company, Cord. The car that carried his name is among the most mechanically unique of the era thanks to its front wheel drive layout and other innovations. How he became a transportation baron starts with a career in racing, engineering and even bus driving.
The early life of E.L. Cord
Born in Missouri in 1894, Cord became a jack of all trades type. Aside from working on, racing and selling cars, he ventured into numerous other areas of business. At one point or another in his early career, Cord hauled ore, ...
