Tag: auburn

July 20, 1894 – Transportation baron E.L. Cord is born
This Day

July 20, 1894 – Transportation baron E.L. Cord is born

Yesterday we discussed an invention that revolutionized automotive design, pop up headlights that were first featured on the 1936 Cord 810. Today, we're talking about the man who gave that car its name. Errett Lobban Cord, born on this day in 1894, was a race car driver, mechanic and car salesman -- and a transportation baron, entertainment executive and state law maker. Top: E.L. Admiring the Cord 810Above: 1929 Cord L-29. By Jim Evans - Own work, CC BY-SA 4.0 Born in Missouri, Cord grew to be a jack of all trades. Aside from working on, racing and selling cars, he ventured into numerous other areas of business. At one point or another in his early career, Cord hauled ore, sold real estate, fixed electronics, and even drove a bus. None of these jobs shook out quite how he wa...
January 22, 1990 – Cord & Duesenberg designer Gordon Buehrig dies
Features, This Day

January 22, 1990 – Cord & Duesenberg designer Gordon Buehrig dies

Legend has it that Gordon Buehrig was expelled from his design college for drawing cars on textbooks. While the punishment may not fit the crime, if true, he didn't let it affect his day dreams. Those sketches soon, quite soon really, became reality. Instead of trying to finish college, he left his Illinois home headed for the Motor City. After arriving in Detroit he found work at Packard and then General Motors. For young Buehrig, born in 1904, designing the Le Mans competing 1929 Black Hawk couldn't be a better job. That is, until his artistic approach to car design caught the eye of E.L. Cord, who had purchased Duesenberg just three years earlier. Courted by Cord, Gordon Buehrig found himself as Duesenberg's chief designer at the tender age of 25. Among his first tasks: designing ...