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November 3, 1911 – Chevrolet is founded
This Day

November 3, 1911 – Chevrolet is founded

1912 Chevrolet Classic Six. By Trainguy1 CC BY-SA 3.0 William Durant and Louis Chevrolet officially found the Chevrolet Motor Company on this day in 1911. Those also involved with the creation of the company include William Little, James Whiting and Louis' brother Arthur Chevrolet. The following year the Chevrolet Classic Six started rolling our of the their Flint, Michigan factory, priced at a whopping $2,500 each. In the early years, Durant and Chevrolet disagreed about the types of vehicles the brand should make, sporty cars versus luxury cars. This argument pushed Louis to sell his share of the company in 1914 to return to racing. That same year Chevrolet began production of the Royal Mail roadster that sold for a more reasonable $750. They also offered the Baby Grand touring car w...
May 2, 1918 – General Motors buys Chevrolet
This Day

May 2, 1918 – General Motors buys Chevrolet

On this day in 1918 General Motors (GM) purchased the Chevrolet Motor Company. In a bit of irony, William C. Durant, founder of Chevrolet, had also founded GM several years earlier, but was kicked to the curb when profits began to fall. Stockholders of GM blamed the issue on Durant and forced him out of the company in 1910. By the end of the next year Durant had teamed up with auto racer Louis Chevrolet to form the Chevrolet Motor Company. Above: 1912 Chevrolet Classic Six. By Trainguy1 CC BY-SA 3.0Top: 1918 Chevrolet, from the year of the sale The company was officially formed on November 3,1911 and by the end of the first prototypes were complete. They created the subsidiary Little to sell lower priced cars as Louis Chevrolet experimented with luxury vehicles for the Chevrolet...
April 21, 1967 – GM produces its 100,000,000th vehicle
This Day

April 21, 1967 – GM produces its 100,000,000th vehicle

Janesville, Wisconsin earned its place in automotive history on this day in 1967 when a 1967 Nantucket Blue Chevrolet Caprice Custom Coupe rolled off an assembly line there, becoming the 100,000,000th General Motors vehicle ever produced. This Caprice, which retailed for $3,078 and had a 395 ci V8 engine that put out 275 horsepower, marked a milestone no other car company had achieved to this date. Interestingly, GM had made this claim once previously, more on that in a moment. The Caprice was an interesting choice for GM to mark this incredible feat with. They could have gone with any number of more exciting vehicles, such as the Corvette, Camaro or Chevelle from Chevrolet, the Firebird from Pontiac, the Toronado from Oldsmobile (which unexplainably was featured in a photo a...

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