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October 31, 1957 – Toyota establishes American headquarters
This Day

October 31, 1957 – Toyota establishes American headquarters

Toyota began its invasion of the American car market on this day in 1957 when the company established its US headquarters in an old Rambler dealership in Hollywood, California. Executives believed that the Toyota Toyopet, also known as the Toyota Crown, would be the first choice for a second car for American families. Sales began in 1958 and they quickly discovered their small, under-powered vehicle was not the home run they hoped for. After selling just 286 of the cars and one Land Cruiser that year, Toyota was forced to reevaluate its approach to selling stateside. Above: 1957 Toyota Crowns imported to the US for demonstration and testing. Top: Toyota's Hollywood headquarters. Images via Toyota.com After a 1961 decision to discontinue the Toyopet, the Land Rover carried Toyot...
October 28, 1983 – Toyota unveils 3  concept cars
This Day

October 28, 1983 – Toyota unveils 3 concept cars

The 1983 Tokyo Motor Show opened its doors to the public on this day of that year. Attendees visited under the theme "Vehicles: Past, Present, and Future.” Toyota took aim at the future component. Within their display of 51 vehicles were three concept cars that showcased studies in driver control, styling and material usage. They were the FX-1, TAC3 and SV-3, each influenced numerous models in the coming years. Toyota FX-1 Concept Toyota FX-1 concept The FX-1 offered a glimpse into the future. A digital color dash that displayed speed, RPM, fuel level and other metrics was a highlight of the car. Perhaps the most intriguing part of the vehicle was its nearly 2,000 cc, twin cam 24-valve inline six engine equipped with dual turbos and computer controlled valve timing. At low sp...

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