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Tag: kaiser

May 29, 1946 – Frazer begins production
This Day

May 29, 1946 – Frazer begins production

Kaiser-Frazer Corporation began production of Frazer automobiles on this day in 1946 at the Willows Run plant in Michigan. The Frazer was among the first cars to feature brand new post war styling, and it even won the Fashion Academy of New York Gold Medal for design achievement. The company achieved minor success in its early years of competing with established luxury brands like Lincoln and Cadillac. It snagged 1.5 percent of the US automobile market in 1948.  Cover and above: 1947 Frazer Manhattan by John Lloyd CC BY-SA 2.0. Although consumeres placed more than 50,000 orders for 1951 Frazers following a dramatic restyle, Kaiser-Frazer abruptly decided to focus on the less expensive Kaiser brand. A hair over 10,000 1951 Frazers, which included a handful of four-door convertibl...
January 20, 1946 – Kaiser Frazer debuts
Automotive, This Day

January 20, 1946 – Kaiser Frazer debuts

Following WWII, many entrepreneurs foresaw the need for new commodities, such as houses and automobiles. Successful shipbuilder Henry J. Kaiser was one of those businessmen, and set his sights on the auto industry. To build vehicles, Kaiser partnered with Graham-Paige Motors to create the Kaiser-Frazer Corporation in August 1945. The name came from combining Kaiser's name with Graham-Paige CEO Joseph Frazer. It was on this day in 1946 that non-running prototypes of the new Frazer and its counterpart, the Kaiser K85 front wheel-drive car, debuted at the Waldorf Astoria Hotel in New York City.  Development of the front wheel drive vehicle proved difficult to the extent that the idea died. Instead, the same body of the Kaiser would be planted on both the initial Frazer and Kaiser...

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