French automaker Peugeot an faced sales hardship in the US and Canada in the late 1980s and early 1990s. This resulted in the release of the Peugeot 405 for 1987 as a last ditch effort by the company to remain viable in North America. It proved unsuccessful, selling less than 1,000 units. When total Peugeot sales only hit 4,261 in 1990 and 2,240 between January and July of the following year, the company decided to pull the plug on the US and Canadian markets after 33 years. The fateful announcement was made on this day in 1991.
What is the history of Peugeot?
AboveL 1913 Peugeot Phaeton. By haitham alfalah. Top: Peugeot 405. By Ehsanpsa - Own work, CC BY-SA 4.0
The original Peugeot company was a steel foundry founded in 1810. At that time they made hand tools, kitchen equipm...