August 6, 1991 – Peugeot leaves North America

Sales of Peugeot and other European automakers took a significant downturn in the US and Canada in the late 1980s and early 1990s. This resulted in the release of the Peugeot 405 (pictured), a last ditch effort by the company to remain viable in North America. It proved unsuccessful, selling less than 1,000 units. When total Peugeot sales only hit 4,261 in 1990 and 2,240 between January and July of the following year, the company decided to pull out of the US and Canadian markets after 33 years. The fateful announcement was made official this day in 1991.

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