Plymouth was introduced in July 1928 as Chrysler Corporation’s entry into the low cost auto market. It was an immediate success thanks to its affordability, a trait that allowed Plymouth to carry Chrysler, Dodge and DeSoto through the Great Depression. By 1931 the brand was the number three best selling car in the United States.
By the late 1960s sales started to slip as Plymouths became less and less unique, sharing features with other Chrysler products. A resurgence during the muscle car era, with the introduction of powerhouses such as the ‘Cuda and Road Runner, shone light on the division’s potential once again. Unfortunately, the love wouldn’t last forever.
By the mid 1990s only four models were being branded as Plymouth, the Voyager minivan, Neon, Breeze and the unique Prowler. During this era sales rarely exceeded 200,000 units per year, leading to internal talks to scrap the brand. At the end of 1999 Chrysler made a formal announcement that it would discontinue Plymouth in the near future. They held true to their words and the final Plymouth, a silver Neon, left the assembly line on this day in 2001.