May 14, 1966 – Subaru introduces the 1000

By 1966 Subaru had been selling its tiny, rear engine 360 for nearly a decade, and executives knew it was high time the Japanese automaker stepped up its competition in the compact car market. In order to compete with the likes of the Toyota Corolla, Nissan Sunny, Mazda Familia and others, Subaru introduced the 1000, which went on sale on this day in 1966. 

Above: A 1958 Subaru 360, which was sold from 1958 until 1971. By Mytho88 – CC BY-SA 3.0
Top: A Subaru 1000. By Mytho88 CC BY-SA 2.5

The 1000 was the first front wheel drive car produced by Subaru. It featured a 977 cc boxer engine that put out a plentiful 54 horsepower. This production model, which lasted until 1969, was the successor to the 1500 prototype that had been showcased a dozen years earlier and launched Fuji Heavy Industries’ foray into the automobile market under the name Subaru.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Close Menu

If you enjoy This Day in Automotive History, please consider making a fast and secure PayPal donation. Thank you for visiting!