May 29, 1946 – Frazer begins production

Kaiser-Frazer Corporation began production of Frazer automobiles on this day in 1946 at the Willows Run plant in Michigan, which had been built by Ford to manufacture aircraft during WWII. The Frazer was among the first cars to feature brand new post war styling, and it even won the Fashion Academy of New York Gold Medal for design achievement. The company achieved minor success in its early years of competing with established luxury brands like Lincoln and Cadillac, taking 1.5 percent of the US automobile market in 1948. 

Cover and above: 1947 Frazer Manhattan by John Lloyd CC BY-SA 2.0.

Although more than 50,000 orders were placed for 1951 Frazers following a dramatic restyle, Kaiser-Frazer abruptly decided to focus on the less expensive Kaiser brand. A hair over 10,000 1951 Frazers, which included a handful of four-door convertibles, came off the assembly line, which were the last of the Frazers. While Kaisers would be built until 1953, company executives Henry Kaiser and Joseph Frazer were convinced that the Big Three worked together to shut off supplies to hinder production and shut down the automaker.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Close Menu

If you enjoy This Day in Automotive History, please consider making a fast and secure PayPal donation. Thank you for visiting!