Too much money, too much hype, too much of the same old thing would ultimately kill Edsel, a brand new car line from Ford meant to fill the gap between Ford and its luxurious Lincoln line. But when the brand debuted amid high expectations on September 4, 1957, the press and the public were quick to shrug it off, and a few were left gawking at its vertical grill.
Sharing numerous cosmetic and mechanical components with other Ford models, the car did little to stand out, aside from its strange front end. The financial fiasco that followed quickly sunk the new marque, leading Ford to announce its discontinuation on this day in 1959. When production ceased at the end of November, 2,846 units had already been produced for the 1960 model year, leading to a final production total of 118,297 Edsels built between 1957 and 1960.