January 3, 1926 – Pontiac debuts

On this day in 1926 General Motors officially introduced Pontiac at the New York Auto Show, a companion brand to their modestly priced Oakland line. Soon after Pontiac sales began, the brand far outsold its partner. The increasing sales figures led GM to shut down Oakland in 1932 and focus on the new car. Pontiac thus became the only automotive companion marque to survive its parent company. 

By 1928 Pontiac was the United State’s top-selling six cylinder car, with just shy of 77,000 Pontiac Chiefs sold within its first year of production. Even as the Great Depression took hold, Pontiac thrived as the cheapest available straight 8 car available in 1933. The brand saw continued growth up until the beginning of WWII, when civilian auto manufacturing ground to a halt.

Above: 1964 Pontiac LeMans GTO. Top: 1926 Pontiac.

In the post war era, Pontiac picked up where it left off. The 1950s saw the brand’s first V8, a critical component of Pontiac’s future success. After all, a 389ci V8 with 348 horsepower came under the hood of the GTO optioned Pontiac LeMans for 1964. This car birthed the muscle car era. 

Through Pontiac had its ups and downs, it remained relatively healthy until the financial crisis of the 2000s. In an effort to secure a $25 billion government bail out, General Motors announced it would shut the door on the legendary brand. In January of 2010, after nearly 85 years of production, a white Pontiac G6 left the factory, marking the end of the line.

2010 Pontiac G6

Cover: 1926 Pontiac via Barrett Jackson

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email