Ford’s answer to the Corvette, the Thunderbird, began rolling down the assembly line on this day in 1954 for the 1955 model year. The first complete car would leave the factory two days later. While designed to compete with Chevrolet’s sports car, Ford marketed the Thunderbird as a personal luxury vehicle. The Blue Oval emphasized its new car’s comfort and convenience, letting shoppers discover its sportiness during the test drive. The plan worked. T-Bird sales rose above Corvette some 17 to 1 in 1955. Though successful, executives believed expanding the two-seat T-Bird would also expand sales. They weren’t wrong.
Though the two-seater found continued success through 1957, engineers and designers at Ford aimed sell far more than 23,000 of the cars in a year. Executive Robert McNamara called for a four-seater version, thinking the two seats limited the car’s salability. Again, Ford hit it out of the park. While the first generation Thunderbird sold about 60,000 units between 1955 and 1957, approximately 200,000 four-seaters sold in the three years that followed. To accommodate the rear seat, the T-Bird grew from 175 inches to 205 inches between 1957 and 1958.
Chevrolet, on the other hand, stuck to their guns. In response to the initial success of Ford’s flyer, a V8 option for the Corvette finally hit the market in 1955. The new engine, along with Ford’s change of heart, would help cement Corvette as “America’s Sports Car.“
The Thunderbird became a versatile vehicle for Ford, selling in a number of body styles between 1955 and 2005. At one point or another it could be had as a four door post car, a five passenger convertible, and again as a two seat, retro convertible from 2002 to 2005. Through all its iterations, about 4.4 million Ford Thunderbirds rolled off of the assembly line.
After debuting an Impala show car at the 1956 GM Motorama, Chevrolet used the name…
The Little Motor Car Company, founded on October 30, 1911, in Flint, Michigan, is a…
Bruce Mohs with his Opera Sedan following its restoration. (autobild.de) Perhaps you've heard of the…
First generation Daihatsu Charade. By Charles01 - Own work, CC BY-SA 3.0 The annual Tokyo…
1940 Cadillac V16 90 Town Car To build the ultimate automobile, Cadillac began development of…
1966 Toyota Corolla debut (Toyota) The Toyota Corolla, one of the most iconic and enduring…