On this day in 1908 Oldsmobile is purchased by the newly formed General Motors (GM). At the time, Oldsmobile was losing money after their latest product, a six cylinder model, failed to sell in the volume of the popular Curved Dash, which is widely considered the first mass produced
The new Mercury marque from Ford Motor Company was unveiled to the public in a showing in Grosse Pointe, MI. The car aimed to fill the void between affordable Fords and luxury Lincolns. Photo credit: by Sicnag – 1939 Mercury Model 99A Eight Sedan, CC BY 2.0
The Lamborghini Miura chassis was unveiled at the Turin Motor Show on this day in 1965. Despite not having a body, multiple orders were placed by affluent customers. It featured a mid-mounted V12 engine and many consider the vehicle to be the grandfather of all super cars.
The Cord 810 was introduced by the Cord Automobile division of the Auburn Automobile Company at the National Automobile Show in New York City on this day in 1935. The luxurious vehicle was the first mass produced American front wheel drive car with independent front suspension. The earlier Cord
Studebaker introduced the Hawk sports car line on this day in 1955 for the 1956 model year. It included the Golden Hawk, Sky Hawk, Power Hawk, and Flight Hawk, which was the lowest priced model. The Hawk series was simplified after 1957 and only one model was available. The
Toyota began its crusade in the American car market on this day in 1957 when they established their American headquarters in an old Rambler dealership in Hollywood, California. Executives believed that their Toyopet, also known as the Toyota Crown, would be the first choice for a second car for
When Enzo Ferrari refused to see a wealthy customer who had some concerns about his recently purchased Ferrari, that customer pledged to build his own sports car out of spite. The dissed customer, Ferruccio Lamborghini, stood by his word, sparking one of the greatest rivalries in automotive history. Ferruccio’s