Categories: This Day

May 2, 1918 – General Motors buys Chevrolet

On this day in 1918 General Motors (GM) purchased the Chevrolet Motor Company. In a bit of irony, William C. Durant, founder of Chevrolet, had also founded GM several years earlier, but was kicked to the curb when profits began to fall. Stockholders of GM blamed the issue on Durant and forced him out of the company in 1910. By the end of the next year Durant had teamed up with auto racer Louis Chevrolet to form the Chevrolet Motor Company.

Above: 1912 Chevrolet Classic Six. By Trainguy1 CC BY-SA 3.0
Top: 1918 Chevrolet, from the year of the sale

The company was officially formed on November 3,1911 and by the end of the first prototypes were complete. They created the subsidiary Little to sell lower priced cars as Louis Chevrolet experimented with luxury vehicles for the Chevrolet brand. The following year the big Classic Six, at a whopping $2,500, was rolling off the Chevrolet assembly line. Durant and Chevrolet disagreed about the types of vehicles the brand should make, and Louis left the company to return to racing. In the end, Chevrolet absorbed Little and began producing lower priced vehicles to compete with Ford. For 1914 Chevrolet produced the Royal Mail roadster at $750. They also offered the Baby Grand touring car that cost between $875 and $1475. The rest, as they say, is history.

1914 Chevrolet Baby Grand

Durant leaves the auto industry

While the companies that Durant founded flourished, it wasn’t generally under his watch. After regaining control of GM in the sale of Chevrolet, Pierre S. Dupont quickly pushed him out again. Durant had acquired quite a bit of debt and Dupont offered to pay it off as long as he left the General Motors Corporation. He did, and he went on to found Durant Motors in 1921. His new company failed with the onset of the Great Depression, effectively ending Durant’s career in the auto industry.

Brian Corey

Recent Posts

October 31, 1957 – The Chevrolet Impala is announced

After debuting an Impala show car at the 1956 GM Motorama, Chevrolet used the name…

5 days ago

October 30, 1911 – Little Motor Car Company is founded, later becomes part of Chevrolet

The Little Motor Car Company, founded on October 30, 1911, in Flint, Michigan, is a…

5 days ago

October 29, 1932 – Safarikar builder Bruce Mohs is born

Bruce Mohs with his Opera Sedan following its restoration. (autobild.de) Perhaps you've heard of the…

7 days ago

October 28, 1977 – Tokyo Motor Show opens

First generation Daihatsu Charade. By Charles01 - Own work, CC BY-SA 3.0 The annual Tokyo…

1 week ago

October 27, 1937 – Second generation Cadillac V-16 is introduced

1940 Cadillac V16 90 Town Car To build the ultimate automobile, Cadillac began development of…

1 week ago

October 26, 1966 – Toyota introduces what will become the best selling car ever, the Toyota Corolla

1966 Toyota Corolla debut (Toyota) The Toyota Corolla, one of the most iconic and enduring…

1 week ago