This Day

July 22, 1908 – Fisher Body is formed

On this day in 1908 brothers Fred and Charles Fisher founded Fisher body in Detroit, Michigan. After launching the company they would bring on their five younger brothers as well. Prior to forming the business, the two eldest Fisher brothers built horse-drawn carriages for C. R. Wilson Company. During his time there Fred participated in the building of the Cadillac Osceola, the first fully enclosed automobile (see it here

). 

 Starting in 1910, Fisher Body was the sole supplier of all closed bodies for Cadillac. During this time they also produced various bodies for Buick. By 1913 the brothers were able to produce 100,000 cars per year and had clients including Ford, Krit, Chalmers and Studebaker, along with Cadillac and Buick. By 1914 they were the largest automobile body manufacturer.

Top: Early body assembly line, courtesy GM Heritage Center. Above Fisher in the 1950s.

In 1916, with a capacity to build 370,000 bodies per year, the company became Fisher Body Corporation. In 1919 the brothers received a deal offer direct from General Motors president William C. Durant, which would give GM 60 percent of the company. They accepted and in 1926 Fisher Body became an in-house division for General Motors. Fisher Body dissolved in 1984 with factories being absorbed by GM. The company name lives on through other family founded companies, including Fisher & Company and Fisher Dynamics, which produces seating mechanisms and design for numerous purposes. At the height of operation Fisher Body owned more than 160,000 acres of timberland and employed more than 100,000 people.  

Brian Corey

Recent Posts

February 24, 1973 – AMC Levi edition cars debut

1974 AMC Gremlin X with the Levi's package. By Christopher Ziemnowicz, CC BY-SA 4.0 On…

1 week ago

6 Running PreWar Cars for Sale Under $10,000! + bonus barn find

If you've never driven a prewar car, you don't know what you're missing! It takes,…

1 week ago

February 23, 1963 – The Chrysler 426 Hemi debuts on the track

In the annals of motorsport history, the 1964 Daytona 500 stands as a watershed moment,…

2 weeks ago

February 22, 1959 – The first Daytona 500

On this day 1959, the first Daytona 500 was held, marking the beginning of what…

2 weeks ago

February 21, 1937 – First successful flight of a flying car

The Waterman Arrowbile emerged from the innovative mind of Waldo Waterman, who had previously experimented…

2 weeks ago

February 20, 1909 – Hudson is founded

When eight businessmen from Detroit approached department store founder Joseph L. Hudson requesting an investment…

2 weeks ago