Categories: This Day

July 22, 1908 – Fisher Body is formed

On this day in 1908 brothers Fred and Charles Fisher founded Fisher body in Detroit, Michigan. After launching the company they would bring on their five younger brothers as well. Prior to forming the business, the two eldest Fisher brothers built horse-drawn carriages for C. R. Wilson Company. During his time there Fred participated in the building of the Cadillac Osceola, the first fully enclosed automobile (see it here

).  Starting in 1910, Fisher Body was the sole supplier of all closed bodies for Cadillac. During this time they also produced various bodies for Buick. By 1913 the brothers were able to produce 100,000 cars per year and had clients including Ford, Krit, Chalmers and Studebaker, along with Cadillac and Buick. By 1914 they were the largest automobile body manufacturer.

Top: Early body assembly line, courtesy GM Heritage Center. Above Fisher in the 1950s.

In 1916, with a capacity to build 370,000 bodies per year, the company became Fisher Body Corporation. In 1919 the brothers received a deal offer direct from General Motors president William C. Durant, which would give GM 60 percent of the company. They accepted and in 1926 Fisher Body became an in-house division for General Motors. Fisher Body dissolved in 1984 with factories being absorbed by GM. The company name lives on through other family founded companies, including Fisher & Company and Fisher Dynamics, which produces seating mechanisms and design for numerous purposes. At the height of operation Fisher Body owned more than 160,000 acres of timberland and employed more than 100,000 people.  

Brian Corey

Recent Posts

November 15, 2020 – Lewis Hamilton wins 7th F1 Drivers’ Championship

Istanbul Park. By Adbar On November 15, 2020, Lewis Hamilton put in a masterclass performance…

2 days ago

November 14, 1996 – GM releases its EV1, first electric car

GM EV1. By Rick Rowen - CC BY-SA 2.0 On this day in 1996 General…

3 days ago

November 13, 1997 – Corvette, Mustang & Jeep designer Larry Shinoda dies

What qualities must one possess to build the legacy of three of the United States'…

4 days ago

November 12, 1908 – GM buys Oldsmobile

On this day in 1908 the newly formed General Motors snapped up another automotive Brand.…

5 days ago

November 11, 1926 – Maria Teresa de Filippis, first female F1 driver, is born

Born to a wealthy Italian family on November 11, 1926, Maria Teresa de Filippis grew…

6 days ago

November 10, 1885 – The first motorcycle rider

On this day in 1885, the first test ride of what is often considered the…

7 days ago