Categories: Uncategorized

Rolls-Royce: Lunch to Launch

Henry Royce was born poor and was working by age 9. Charles Rolls was born to an affluent family and had a formal education at Trinity College in Cambridge. The two made an unlikely pair of business partners, but they had two things in common; a background in engineering and a desire to build the world’s greatest car. On this day in 1904 that partnership came to be at an arranged lunch meeting in Manchester. Prior to the meeting Rolls, an accomplished motorist already, had started a car dealership selling imports from Belgium and France. However, he desired to build and sell English cars that were second to none. Royce was already building 10 hp cars, his first being produced in early 1904. The arranged lunch was set by Henry Edmunds, a friend of Rolls and a shareholder in Royce’s automobile business. After Rolls found saw the twin cylinder vehicle and took it for a spin around the block he agreed to sell as many as Royce could build, so long as the name was Rolls-Royce. The company was officially founded on March 15, 1906. In order to create a brand that would be recognizable around the world they hired marketing and publicity genius Claude Johnson, who is often referred to now as the hyphen in Rolls-Royce due to his role in the success of the brand. Within just a few years the team had amassed a solid following and the rest, as they say, is history. Charles Rolls & Henry Royce – from rolls-roycemotorcars.com1907 Silver Ghost20/25 limousine by Gurney Nutting by Ed Callow – Flickr: Rolls-Royce 20-25 Gurney Nutting Saloon, CC BY 2.0,1953 Silver Dawn by Charles01 – Own work, CC BY-SA 3.0,

Brian Corey

Recent Posts

November 19, 1959 – Ford announces the end of Edsel

Too much money. Too much hype. Too much of the same old thing. Designed to…

2 days ago

Rare 1955 Mercedes Truck for Sale

This 1955 Mercedes-Benz 170 S-D Diesel pickup truck appears to be an exceptionally rare find,…

2 days ago

November 18, 1960 – End of the line for DeSoto

1961 DeSoto Less than a week after Chrysler acquired Dodge Brothers, it debuted its new…

3 days ago

November 17, 1986 – The Assassination of Renault CEO Georges Besse

Georges Besse (Renault) On this day in 1986 Georges Besse, the 58-year-old CEO of French…

4 days ago

November 16, 1904 – The history of auto theft in Los Angeles begins with first recorded stolen car in the city

1905 White steam car. Not the first stolen car, but similar. This one is known…

5 days ago

November 15, 2020 – Lewis Hamilton wins 7th F1 Drivers’ Championship

Istanbul Park. By Adbar On November 15, 2020, Lewis Hamilton put in a masterclass performance…

6 days ago