The American Automobile Association (AAA), fondly known as “Triple-A,” has been a cornerstone of automotive advocacy and support since its inception on March 4, 1902, in Chicago, Illinois by Augustus Post. Born out of a necessity for better roads and highways suitable for automobiles, nine motor clubs with a combined membership of 1,500 individuals joined forces to form the AAA. Among these were prominent clubs like the Chicago Automobile Club, Automobile Club of America, and Automobile Club of New Jersey, among others, with Winthrop E. Scarritt serving as its inaugural president.
From its earliest days, AAA recognized the importance of infrastructure for the burgeoning automobile industry. Advocating for improved road networks, the organization spearheaded initiatives such as the construction of cross-country highways, marking the beginning of its long-standing commitment to promoting safe and efficient travel.
In 1905, AAA took a significant step forward by publishing its first road maps, providing motorists with essential navigation tools. This was followed by the issuance of hotel guides in 1917, catering to the needs of travelers across the country.
The AAA’s dedication to safety became evident with the establishment of the School Safety Patrol Program in 1920. This pioneering initiative empowered local schools to train students as patrol officers, promoting responsible behavior on the roads and fostering a culture of safety.
In 1947, the AAA Foundation for Traffic Safety was established as an independent entity, conducting invaluable research and studies aimed at enhancing motorist safety.
The AAA’s involvement in motorsports, initially through its Racing Board, underscored its multifaceted approach to automotive culture. However, after the 1955 Le Mans disaster, the organization shifted its focus away from racing, recognizing that it detracted from its primary objectives. Nonetheless, AAA’s re-entry into racing as a sponsor in the 2000s reflects its enduring affinity for automotive culture.
Education has always been a cornerstone of AAA’s mission. In 1935, it published “Sportsmanlike Driving,” the first course outline for high school teachers, followed by the release of the first driver education curriculum for high schools in 1936. Over the years, AAA has continually updated its driver training courses, reflecting evolving road conditions and safety standards.
Today, AAA continues to be a trusted ally for motorists across the United States, offering a range of services including roadside assistance, travel planning, insurance, and driver training. Its century-long commitment to advocacy, safety, and service has solidified its position as a driving force in the automotive industry.
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