Categories: This Day

December 8, 1981 – Mitsubishi lands in America

Mitsubishi Starion

In 1971 Chrysler Corporation purchased 15 percent of Mitsubishi, allowing the Japanese company to sell the Mitsubishi Galant as a rebadged Dodge Colt in America to compete in the growing small car market in the US. Less than a decade later Chrysler was bleeding financially and Mitsubishi was not pleased with sales performance.

1982 Mitsubishi Tredia

In 1980 Chrysler sold its Australian manufacturing division to Mitsubishi to avoid bankruptcy. Then in 1981 Mitsubishi founded Mitsubishi Motors North America, Inc to sell cars with their own name on them in the US. The first Mitsubishi badged vehicles arrived on US shores on this day in 1981. For the 1982 model year, 30,000 Mitsubishi vehicles landed in the US, including the Tredia, Cordia and Starion models, followed by the Mighty Max pickup truck.

Brian Corey

Recent Posts

November 20, 2011 – Famed Ferrari designer Sergio Scaglietti dies

Scaglietti, left, in his body shop Sergio Scaglietti opened Carrozzeria Scaglietti, an auto repair and…

2 days ago

November 19, 1959 – Ford announces the end of Edsel

Too much money. Too much hype. Too much of the same old thing. Designed to…

2 days ago

Rare 1955 Mercedes Truck for Sale

This 1955 Mercedes-Benz 170 S-D Diesel pickup truck appears to be an exceptionally rare find,…

2 days ago

November 18, 1960 – End of the line for DeSoto

1961 DeSoto Less than a week after Chrysler acquired Dodge Brothers, it debuted its new…

4 days ago

November 17, 1986 – The Assassination of Renault CEO Georges Besse

Georges Besse (Renault) On this day in 1986 Georges Besse, the 58-year-old CEO of French…

4 days ago

November 16, 1904 – The history of auto theft in Los Angeles begins with first recorded stolen car in the city

1905 White steam car. Not the first stolen car, but similar. This one is known…

6 days ago