Categories: This Day

September 4, 1922 – The beginning of Jaguar

When motorcycle enthusiasts William Lyons and William Walmsley founded Swallow Sidecar Company on this day in 1922 they hadn’t mentioned any intentions of getting into the automobile business. But as their sidecar business expanded, they purchased a large building that provided them space to offer auto repair, painting and upholstery work. They soon added coach building to their business. 

Above: 1931 Austin 7 Swallow Saloon. CC BY 2.0.
Top: William Walmsley & Williams Lyons (in sidecar)

The first car they designed that sold in high quantities was the Austin 7 Swallow, introduced in May of 1927. This was a rebodied Austin 7 with coachwork by Swallow Side Car. It featured a two-tone color scheme and appeared similar to more expensive cars of the era, yet cost just £175. Some 3,500 Austin 7s were rebodied when production ended in 1932.

1933 SS1. By Thomas’s Pics – Jaguar SS1, CC BY 2.0

In 1933, after Walmsley sold his portion of the business to Lyons, Lyons began making cars under the name S.S. Cars Limited. In 1935 the name SS Jaguar appeared on one of the company’s new cars for the first time. On March 23, 1945 shareholders in S.S. Cars Limited agreed to change the company’s name to Jaguar Cars Limited.

1938 SS Jaguar 2½-litre saloon. By Serendigity from Maleny, Australia – Mr Wyatt’s New Jaguar, CC BY-SA 2.0
Brian Corey

Recent Posts

April 16, 2014: Mazda Honors a Quarter-Century of Driving Joy with the 25th Anniversary MX-5 Miata

By Alexander-93 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=132180377 On April 16, 2014, the vibrant…

4 days ago

April 15, 1964 – Who bought the first Mustang?

On this day in 1964, two days before the official Ford Mustang on-sale date, one…

5 days ago

April 8, 2004: A Million Strong – The Skoda Fabia and the Legacy of Czech Ingenuity

Skoda Fabia VRs. By Andrew Bone from Weymouth, England - Skoda Fabia vRS, CC BY…

2 weeks ago

April 7, 1947- Henry Ford dies

Henry Ford, with son Edsel, standing with the 15 millionth Ford and the original Quadricycle.…

2 weeks ago

April 6, 1904 – VW Beetle & Porsche 356 designer Erwin Komenda is born

Sure, Ferdinand Porsche often gets the credit for the Volkswagen Type 1, but let's not…

2 weeks ago

April 5, 1951 – Dean Kamen, Segway inventor, is born

Dean Kamen on a Segway, one of his many inventions. By Jared C. Benedict on…

2 weeks ago