Categories: This Day

June 6, 1925 – Chrysler is founded

On this day in 1925 Walter Chrysler founded Chrysler Corporation when he reorganized the Maxwell Motor Company under the new name. Before doing so, W. Chrysler had been hired by Maxwell-Chalmers, an ailing automobile brand, just a few years before. They had high hopes that Chrysler could save the company, as he had recently had success revitalizing Willys-Overland. Among the first steps Chrysler took was shutting down production of the Chalmers automobile in 1923. 

In January of the next year the Chrysler Six was launched under the Maxwell brand. The six-cylinder car was highly engineered, and included such features as a high compression engine and a replaceable oil filter, which were both rare at the time. One of the most integral innovations from Chrysler’s early years was the first practical, mass produced four wheel hydraulic brake system. In 1925 the Maxwell brand was dropped due to the success of the Chrysler, and the reorganization took place.

Chrysler was born from Maxwell

A four cylinder Chrysler was introduced for 1926, though it was a badge-engineered Maxwell. To compete at various levels, Chrysler introduced Plymouth in 1928 as their introductory level vehicle, and DeSoto

was its mid-level vehicle. That same year Chrysler Corp. purchased Dodge Brothers, which gave Chrysler two mid level vehicle lines. The engineering advancements that propelled the success of Chrysler pushed the brand to become the second best selling vehicle in America from 1936 to 1949. 

In the late 1970s Chrysler began to feel the pain of an economic crisis, rising government restrictions on autos and increasing gas prices. With sales plummeting, the company brought on Lee Iacocca, former Ford president, to save the company. Among other feats, he landed a government bail out and introduced the minivan

, two major successes that saved the company from an almost certain death.

Chrysler has faced various financial challenges in the last three decades, resulting in numerous partnerships and buyouts. Today the company is officially named Fiat Chrysler Automobiles, but is still headquartered in Michigan, just outside Detroit.

Brian Corey

Recent Posts

October 31, 1957 – The Chevrolet Impala is announced

After debuting an Impala show car at the 1956 GM Motorama, Chevrolet used the name…

5 days ago

October 30, 1911 – Little Motor Car Company is founded, later becomes part of Chevrolet

The Little Motor Car Company, founded on October 30, 1911, in Flint, Michigan, is a…

5 days ago

October 29, 1932 – Safarikar builder Bruce Mohs is born

Bruce Mohs with his Opera Sedan following its restoration. (autobild.de) Perhaps you've heard of the…

1 week ago

October 28, 1977 – Tokyo Motor Show opens

First generation Daihatsu Charade. By Charles01 - Own work, CC BY-SA 3.0 The annual Tokyo…

1 week ago

October 27, 1937 – Second generation Cadillac V-16 is introduced

1940 Cadillac V16 90 Town Car To build the ultimate automobile, Cadillac began development of…

1 week ago

October 26, 1966 – Toyota introduces what will become the best selling car ever, the Toyota Corolla

1966 Toyota Corolla debut (Toyota) The Toyota Corolla, one of the most iconic and enduring…

1 week ago