March 10, 1983 – The Land Rover 110 is announced

On March 10, 1983, Land Rover introduced the One Ten, a rugged off-road vehicle designed for durability and versatility. This model laid the foundation for what would become the legendary Land Rover Defender. Over the decades, the Defender evolved from a utilitarian workhorse to a beloved automotive icon, admired by off-road enthusiasts and collectors worldwide.

Origins: The Land Rover Series and the One Ten

The history of Land Rover Defender begins with the original Land Rover Series, launched in 1948. Inspired by the Willys Jeep, these early models were built for agricultural and military use, featuring a boxy design and exceptional off-road capability.

By the early 1980s, Land Rover needed a more modern and refined version of its Series III model. On March 10, 1983, the company unveiled the Land Rover One Ten, named after its 110-inch wheelbase. The following year, a shorter 90-inch wheelbase model, the Land Rover Ninety, was introduced. These models featured coil spring suspension (borrowed from the Range Rover), a more comfortable interior, and a selection of powerful engines, making them more capable both on and off the road.

The Birth of the Defender (1990)

In 1990, Land Rover rebranded the One Ten and Ninety as the Defender 110 and Defender 90 to distinguish them from the newly introduced Land Rover Discovery. The Defender maintained the rugged charm of its predecessors while incorporating refinements that improved performance and reliability.

The Defender became a global favorite, used by military forces, explorers, and adventurers. Its body-on-frame construction, full-time four-wheel drive, and powerful diesel engines made it an unstoppable force in the toughest terrains.

The End of an Era (2016)

Despite its cult following, increasing safety and emissions regulations forced Land Rover to discontinue the classic Defender in 2016. The final unit rolled off the production line in Solihull, England, marking the end of a 67-year legacy.

The Defender Reborn (2020-Present)

Land Rover revived the Defender nameplate in 2020 with a completely reimagined design. While it retained the spirit of the original, the new Defender featured a unibody construction, advanced technology, and modern comfort, making it more suitable for today’s drivers. Available in multiple configurations, including Defender 90, 110, and 130, the new generation continues to honor its legendary heritage while embracing the future.

Why the Land Rover Defender Remains an Automotive Icon

The Land Rover Defender is more than just an off-road vehicle—it’s a symbol of adventure, resilience, and timeless design. Whether crossing deserts, tackling mountains, or navigating city streets, the Defender remains one of the most respected and recognizable vehicles in the world.

Final Thoughts

From its debut as the One Ten on March 10, 1983, to its rebirth in 2020, the Land Rover Defender has cemented its place in automotive history. Whether you’re a die-hard enthusiast or a new admirer, there’s no denying the Defender’s legacy as one of the greatest off-road vehicles ever built. MORE: Remember when Ford owned Land Rover?