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October 30, 1970 – Toyota Celica debuts
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October 30, 1970 – Toyota Celica debuts

First generation Toyota Celica. By Mytho88 - Own work, CC BY-SA 3.0 During the 1970 Tokyo Motor Show, which opened on this day in 1970, Toyota unveil a new production sports car, the Toyota Celica. The name, derived from the Latin word for heavenly, would become a staple of the Toyota lineup from 1971 through 2006. When first introduced Toyota pulled a trick from Ford's playbook, building a new sports car on the underpinnings of a more moderate vehicle. Like the Mustang being built on the Ford Falcon, the first generation Toyota Celica shared components with the Carina. Unlike the Falcon/Mustang relationship, the Carina was also new for 1971. 1976 Toyota Celica. By Mr.choppers - Own work, CC BY-SA 3.0 In 1978 Toyota began production of a higher end model, the Toyota Celica XX, wh...
February 14, 1867 – The patriarch of Toyota is born
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February 14, 1867 – The patriarch of Toyota is born

Sakichi Toyoda, the “King of Japanese Inventors” and patriarch of Toyota, was born on this day in 1867 in Kosai, Shizuoka, Japan. Early in his career Toyoda invented a variety of weaving machines, including the automatic power loom, leading him to found Toyoda Automatic Loom Works. By the late 1920s Sakichi found himself supporting the plans of his son Kiichiro to develop an automobile. Unfortunately he never saw the project through to fruition, as he passed away in 1930. Sakichi ToyodaCover photo: 1936 Toyoda AA replica. The name was officially changed to Toyota in 1937. By Iwao CC BY 2.0 Kiichiro would take over the family business, establishing an automotive division in 1933. A prototype debuted just two years later. In 1937 Kiichiro organized Toyota Motor Corporation. The s...
October 31, 1957 – Toyota establishes American headquarters
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October 31, 1957 – Toyota establishes American headquarters

Toyota began its invasion of the American car market on this day in 1957 when the company established its US headquarters in an old Rambler dealership in Hollywood, California. Executives believed that the Toyota Toyopet, also known as the Toyota Crown, would be the first choice for a second car for American families. Sales began in 1958 and they quickly discovered their small, under-powered vehicle was not the home run they hoped for. After selling just 286 of the cars and one Land Cruiser that year, Toyota was forced to reevaluate its approach to selling stateside. Above: 1957 Toyota Crowns imported to the US for demonstration and testing. Top: Toyota's Hollywood headquarters. Images via Toyota.com After a 1961 decision to discontinue the Toyopet, the Land Rover carried Toyot...
October 28, 1983 – Toyota unveils 3  concept cars
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October 28, 1983 – Toyota unveils 3 concept cars

When the 1983 Tokyo Motor Show opened its doors to the public on this day of that year, attendees were welcomed under the theme "Vehicles: Past, Present, and Future.” For Toyota, the future was all that mattered. Within the automaker's display of 51 vehicles sat three concept cars showcasing studies in driver control, styling and material usage. Toyota dubbed them the FX-1, TAC3 and SV-3 and each influenced numerous production models in the coming years. Toyota FX-1 Concept Toyota FX-1 concept The FX-1 aimed to capture the computerized future of automobiles in a single car. A digital color dash that displayed speed, RPM, fuel level and other metrics was a highlight of the car. But Perhaps the most intriguing part of the vehicle was its nearly 2,000 cc, twin cam 24-valve inlin...
January 9, 1958 – Toyota and Datsun come to the USA
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January 9, 1958 – Toyota and Datsun come to the USA

Actress Nobu McCarthy with a Datsun at the 1958 Imported Car Show in LA (USC Archive( On January 9, 1958, Nissan and Toyota showcased their cars in the USA for the first time at Imported Car Show in Los Angeles. While some Datsuns, Nissan’s vehicle trade name at the name, and some Toyotas came home with servicemen in the early 1950s, this was the first time that the two companies officially presented their cars to the American public. Overview of the 1958 Imported Car Show in LA (USC Archive) The vehicles showcased included a Datsun-1000 and a Toyota Toyopet Crown. Although Toyota had opened a Hollywood dealership in October of the previous year, sales didn’t begin until after the show. Toyota found their small, underpowered cars were not popular and headed back to the drawing b...
March 11, 2009 – Toyota announces 1 millionth hybrid sale
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March 11, 2009 – Toyota announces 1 millionth hybrid sale

Toyota, standing behind the Prius, was the first company to mass produce a successful hybrid vehicle in the United States. The Prius launched in Japan in October 1997 and made its way to America by July 2000, and over the next few years the company would launch several other hybrid models. On this day in 2009 Toyota announced that it has sold its one millionth gas-electric hybrid in the US under its six Toyota and Lexus brands. More than 700,000 of them were Priuses, which was more than half of all the Priuses sold worldwide by that time.  Above: Lexus RX 400h By derivative work: Altair78Top: First generation Toyota Prius (2000-2003) Other hybrid models sold under the Toyota umbrella at the time included the Lexus RX 400h, the world’s first hybrid luxury vehicle. Toyota followed...
December 2, 2002 – Toyota delivers FCHV
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December 2, 2002 – Toyota delivers FCHV

2015 Toyota Mirai. By Mariordo (Mario Roberto Durán Ortiz) - Own work, CC BY-SA 4.0 Toyota delivered its first fuel cell vehicles on this day in 2002. Of the six Toyota Fuel Cell Hybrid Vehicles (FCHVs) produced, the Japanese leased four and two went to researchers at the University of California. Toyota originally began development of a fuel cell vehicle in 1992. These FCHVs produce only water vapor as an emission, as they are powered by generating electricity by combining hydrogen and oxygen. That electricity then powers the vehicle’s motors and charges its batteries. Toyota's efforts resulted in a market ready production car, the Mirai, which went into production in December 2014 and is still offered today.

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