The Mercury Cougar is an iconic American automobile that was launched on September 30, 1966 for the 1967 model year. Following its introduction it underwent several generations and transformations si. Over the years, it has evolved from a sporty, upscale version of the Ford Mustang to a more luxurious and distinct vehicle. Here is a comprehensive history of the Mercury Cougar.
First Generation (1967-1970): The Mercury Cougar was first introduced for 1967 as a pony car, positioned slightly above the Ford Mustang in terms of luxury and features. It was based on the Ford Mustang’s platform but featured unique styling and a more upscale interior. The first generation Cougar was available in a variety of trims and engine options. It featured distinctive hidden headlights, a split front grille, and a pronounced muscular stance.
Updates during the first generation:
Second Generation (1971-1973): The second generation Cougar debuted in 1971 with a larger size and new styling. It adopted a more angular and aggressive appearance, featuring a longer hood and a “prowler” front end design. The convertible option was discontinued after the first year of this generation.
Updates during the second generation:
Third Generation (1974-1976): The third generation, often referred to as the “Mustang-based” Cougar, arrived in 1974. It was based on the Ford Torino platform and was larger and heavier than its predecessors. This generation saw a shift towards a more luxurious and comfort-oriented approach.
Updates during the third generation:
Fourth Generation (1977-1979): The fourth generation Cougar, based on the Ford LTD II platform, was introduced in 1977. This generation continued the trend of emphasizing comfort and luxury over sportiness. It had a more squared-off design compared to its predecessors.
Updates during the fourth generation:
Fifth Generation (1980-1982): The fifth generation Cougar underwent significant changes as it moved to a smaller platform based on the Ford Fox chassis. This generation marked a departure from the larger, more luxurious models of the past, and it adopted a more streamlined and contemporary design.
Updates during the fifth generation:
Sixth Generation (1983-1988): The sixth generation Cougar, introduced in 1983, continued to be based on the Ford Fox platform. It underwent a major redesign, adopting a sleeker and more aerodynamic look, with a rounded front end and smoother lines.
Updates during the sixth generation:
Seventh Generation (1989-1997): The seventh generation Cougar, introduced in 1989, marked a significant departure from previous generations. It moved to a front-wheel-drive platform and shared components with the Ford Thunderbird. This generation featured a more modern and aerodynamic design.
Updates during the seventh generation:
Eighth Generation (1999-2002): The eighth and final generation of the Mercury Cougar was introduced in 1999. This generation returned to a rear-wheel-drive platform, sharing components with the Ford Contour and Mercury Mystique. It aimed to recapture some of the sporty and performance-oriented characteristics of earlier Cougars.
Updates during the eighth generation:
This Day in Automotive History: On August 30, 2002, the last Mercury Cougar rolled off the assembly line, marking the end of the model’s production history. Over the course of its various generations, the Cougar evolved from a sporty pony car to a more luxury-focused coupe, adapting to changing market trends and consumer preferences.
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