On this day in 1879 a man was born who would become responsible for even longer lines at airports. John Hertz, Sr., born Sándor Herz, in modern Slovakia, didn’t get his start in the rental car business, but in taxicabs. In 1910 he was working as a car salesman when he partnered with the owner of the dealership to found Yellow Cab Company in Chicago after finding success using trade-ins as taxis.
John Hertz in 1899.
Hertz was president of the company, which was also a coach and cab manufacturing company that sold taxis to other businesses. Then, in 1923, he purchased a rental car company and renamed it Hertz Driv-Ur-Self Corporation. It was this company that would make synonymous with rental cars.
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