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January 7, 1985 – Saturn is founded
This Day

January 7, 1985 – Saturn is founded

First generation Saturn S-Series The automotive history of Saturn cars started as a code name for what was to be a new small car that would fall under one of General Motors' existing brands in the mid 1980s. Chevrolet, Oldsmobile and Pontiac all received consideration when discussions of the new car started in June of 1982. At the time, domestic automakers came under pressure to build more efficient compacts to compete with imports. GM Chairman Roger Smith publicized the plan to produce a new vehicle in November of '83, promising something different. Just more than a year later, on this day in automotive history in 1985, GM officially founded Saturn Corporation. That small car became it's own company. A concept car soon followed. While the idea to release the vehicle under an exist...

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