July 7, 1953 – Subaru is established
On this day in 1953 Fuji Heavy Industries Co., Ltd (FHI) established the Subaru brand, which is the name given to the Pleiades star cluster shown on the Subaru logo. The six stars represent the six companies that merged together to create FHI. The first Subaru car, the 1500, debuted the following year but only saw a production run of 20 vehicles.
Above: Subaru 360Top: A Subaru 1500, among the first vehicles produced by the Subaru brand
The first mass produced Subaru, the 360, hosted a 16 hp engine that achieved 66 miles per gallon. The car was known in Japan as the “people’s car,” as it was the first affordable personal vehicle offered in the country. By the end of the 1970s the 360, which had earned the nickname "Ladybug," was upgraded to a 36 hp engine that could hit 50 miles...
