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October 14, 1965 – Oldsmobile debuts the Toronado
This Day

October 14, 1965 – Oldsmobile debuts the Toronado

The 1966 Oldsmobile Toronado was introduced on this day in 1965. The vehicle is historically significant because it was the first mass-produced front wheel drive American car since the Cord ended production in 1937. The Toronado won the 1966 Motor Trend Car of the Year Award in the U.S., and placed third in the 1966 European Car of the Year contest, a feat no other American automobile had accomplished before or since. The path to earning those accolades all started with a painting. Top: 1966 Oldsmobile Toronado By Karrmann - Own work, CC BY-SA 3.0Above: 1967 Oldsmobile Toronado. By Marcin Zieliński - Own work, CC BY 2.5 Oldsmobile designer David North completed a design painting in 1962 titled, "Flame Red Car." Originally nothing more than an exercise, his design would prove to be j...
October 14, 1965 – Oldsmobile Toronado debuts
This Day

October 14, 1965 – Oldsmobile Toronado debuts

When the Oldsmobile Toronado debuted on this day in 1965 it had been nearly 30 years since an American front wheel drive car was mass produced. FWD had been buried with Cord and its coffin nose in 1937, until now. The original design was conceived in 1962 by Oldsmobile stylist David North. Shortly after he completed the design GM have Olds the go ahead to build a personal luxury car for the 1966 model year to compete with the likes of the Ford Thunderbird. North's design, which was never intended for production, was green lit. 1976 Oldsmobile Toronado Development of the front-wheel drive system, which became known as the Unitized Power Package (UPP), lasted more than seven years. Through that time components were driven upwards of 1.5 million miles to ensure reliability. 1985 Ol...

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