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June 25, 1956 – The last Packard leaves the Detroit plant

1956 Packard

The last true Packard rolled out of the Packard plant in Detroit on this day in 1956. The name lived for two more years on re-badged Studebakers built in Indiana. Packard is said to be born out of a feud that started in 1898 between James Ward Packard and Alexander Winton, the founder of Winton Automobiles. Packard had purchased a Winton, which was the largest automaker in the US at the time. Facing continuous problems with it, Packard began to offer numerous suggestions for improvements to Winton himself. In 1899, growing tired of Packard’s ideas, Winton exclaimed to him, “Well, if you are so smart, maybe you can build a better machine yourself!”  Packard accepted the challenge and went to work in his Warren, Ohio, workshop. By the next year, 1899, he had built his first vehicle, a single cylinder automobile. 

1904 packard
Above: c. 1904 Packard Gray Wolf
Top: A 1956 Packard Patrician, from the last year of true Packard production

In 1904 the Packard Motor Car Company gained popularity when it released a four cylinder, aluminum bodied speedster dubbed the Gray Wolf. Although designed for racing, Packard happily sold models to the general public. By 1916, Packard had established itself as a premier luxury American automaker. It released a revolutionary V-12 engine that year called the Twin Six. That engine would later be adapted for aircraft use in WWI, then going by the name Liberty Aircraft engine. It is often said to be the most important output of all of America’s war manufacturing effort. This engine also put Lincoln Motor Company in business.

James Ward Packard in a 1902 Packard the moment he became first person to drive with one hand and look cool while doing it.

The end of Packard automobiles

Packard remained a top luxury automaker in the United States up to through World War II, staying afloat by offering a more diverse lineup of luxury vehicles than its competitors. In the 1950 sales began to fall. After a hopeful merger with Studebaker, the board of directors deemed the cars too expensive to build. Then president of the newly combined company, James Nance, made the decision to end production of Packards at the Detroit plant in 1956. However, some executives saw value in the name and its use continued on re-badged Studebakers. The goal of creating enough income to once again produce a luxurious Packard failed. In 1958 the brand seized to exist, bringing Packard history to an end.

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1 Comment

  • Sorry folks, my 1958 Packard is every much a Packard as any car made prior to 1956. It’s has it’s own styling and is NOT a rebadged Studebaker. I uses a body by Studebaker but it’s a Packard. Frankly, many Packards were build over the year with custom bodies by other companies, LeBaron, Dietrich or Henny. I wish folks would stop crapping on the 57 and 58 Packard and recognise the cars for what they truly were, an attempt at a Company to use economy of scale and synergies with it’s merged partner, the whole purpose of the merger was to consolidate. So any one that thinks my car isn’t a Packard can go F themselves.,

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