Subscribe to our Newsletter!

Tag: taxi

August 25, 1910 – The beginning of Yellow Cab Company
This Day

August 25, 1910 – The beginning of Yellow Cab Company

On this day in 1910, Walden W. Shaw founded the Shaw Livery Company to offer taxi services in Chicago. He hired and John D. Hertz as a manager, and he would later take control of the company. After finding success in painting their cabs yellow to attract would-be riders, Hertz reorganized as the Yellow Cab Company in 1915 with 40 cabs. He franchised the name to business folk in other big cities, including New York City, expanding his taxicab empire, but remained in New York, where the business later proved deadly.  In 1920 Hertz created the Yellow Cab Manufacturing Company to build his own cars, followed by the Yellow Coach Manufacturing Company in 1923 to build buses and other large transport vehicles. In 1924, he acquired a rental car company and renamed it Hertz Drive-Ur-Sel...

If you learned something today,

please buy me a beer!