August 19, 1958 – The last Packard

On this day in 1958 the last vehicle to carry the Packard name rolled off the assembly line. After a 1956 merger with Studebaker, Packard struggled to maintain the exclusivity it once held in the American auto market. Other factors, such as a recession in the 1950s and heavy competition from GM, Ford and Chrysler, resulted in the make’s demise. 

The last true Packard was produced in Detroit on June 25, 1956, prior to the merger. Following the deal Packards began to lose their styling and were essentially rebadged Studebakers. The brand, which was once the favorite of movie stars and millionaires throughout the country, was now just a cheap car with an even cheaper facelift. Many referred to them as “Packardbakers.” This 1958 Packard was recently for sale on Craigslist for $5,000.

Leave a Reply

Your email address will not be published. Required fields are marked *

The best way to support This Day in Automotive History is to become a monthly subscriber on Facebook.

Subscriber benefits include:

  • Most importantly, you’re supporting great content about Automotive History
  • Early access to content on Facebook
  • Discounts on our store
  • Special live videos

If you learned something today, please buy me a beer!

No payment method connected. Contact seller.

Categories

This Day in Automotive History - the book!

This Day In Automotive History

By Brian Corey

This book tells fascinating tales, bringing individual days to life with short stories, photographs and illustrations.

This Day in Automotive History

This Day in Automotive History is a transportation history, car history and general automotive history website dedicated to providing informative and entertaining content.

We encourage you to share our page and connect with us on Facebook or sign up for our automotive history newsletter. If you’d like your car featured, reach out to us!

SUBSCRIBE TO OUR NEWSLETTER!

Connect with us on Facebook or sign up for our automotive history newsletter to keep in touch.

Love automotive history? Support this site!

SUBSCRIBE TO OUR NEWSLETTER!

Sign up for our automotive history newsletter to keep in touch.