Thanks to Egypt’s communist ties and its nationalization of the Suez Canal in 1956 Europe was soon facing massive fuel shortages. As a response Sir Leonard Lord, head of British Motor Corporation (BMC), set out to build a small, fuel efficient car to compete with the German cars that currently held the market. Due to his efforts, BMC, which was created in a merger between Austin and Morris in 1952, launched the Mark I Mini on this day in 1959. The Mini would go on to became one of Europe’s greatest selling cars. The project was head by Alec Issigonis, the former chief engineer at Morris who had created the Morris Minor. When development began in 1957 it took place under a veil of secrecy. Code named ADO 15, for Austin Drawing Office, the car was ready for approval in just two and half years. Lord signed off on the project right away and the front wheel drive vehicle began to roll off production lines with a price tag equivalent to just $800. It was marketed under two different names, the Austin Seven and the Morris Mini-Minor, the only difference being the radiator grille. By 1962 they were each known simply as Mini. John Cooper began building high performance Minis in 1961, giving them the name Mini Cooper. Production continued until 2000, at which point some 5.3 million Minis had been produced. A certain group of journalists went on to vote the Mini the European Car of the Century. BMW began producing a new line of Mini Coopers in 2003, one of which the author of this page drives! (Pictured) Pictures:1959 Austin Mini1961 Austin Mini Cooper2000 Mini Cooper S2008 Mini Clubman S (the author’s)
The best way to support This Day in Automotive History is to become a monthly subscriber on Facebook.
Subscriber benefits include:
- Most importantly, you’re supporting great content about Automotive History
- Early access to content on Facebook
- Discounts on our store
- Special live videos
If you learned something today, please buy me a beer!
POSTS YOU MIGHT LIKE


September 12, 1912 – The introduction to the first transcontinental highway
September 12, 2022

March 21, 1960 – Ayrton Senna, F1 Champ, is born
March 21, 2024
Ford signs USSR deal
May 31, 2016
RECENT POSTS

March 13, 1969 – The Love Bug movie debuts
March 13, 2025

March 12, 1947 – The first Ferrari is completed
March 12, 2025



March 10, 1983 – The Land Rover 110 is announced
March 10, 2025
This Day in Automotive History - the book!

This Day In Automotive History
By Brian Corey
This book tells fascinating tales, bringing individual days to life with short stories, photographs and illustrations.

This Day in Automotive History
This Day in Automotive History is a transportation history, car history and general automotive history website dedicated to providing informative and entertaining content.
We encourage you to share our page and connect with us on Facebook or sign up for our automotive history newsletter. If you’d like your car featured, reach out to us!
We encourage you to share our page and connect with us on Facebook or sign up for our automotive history newsletter. If you’d like your car featured, reach out to us!
Related Posts

March 13, 1969 – The Love Bug movie debuts
March 13, 2025

March 12, 1947 – The first Ferrari is completed
March 12, 2025


SUBSCRIBE TO OUR NEWSLETTER!
Connect with us on Facebook or sign up for our automotive history newsletter to keep in touch.