August 25, 1910 – The beginning of Yellow Cab Company

On this day in 1910 the Shaw Livery Company is founded by Walden W. Shaw and John D. Hertz. The company would offer taxi services and after finding success in painting their cabs yellow to attract would be riders, the name was changed to Yellow Cab Company. Hertz incorporated the company in Chicago in 1915 with 40 cabs. The name was soon franchised out to business folk in other big cities, including New York City. Hertz would found the Yellow Cab Manufacturing Company in order to build his own cars in 1920 and the Yellow Coach Manufacturing Company in 1923 to build busses, cars and other large transport vehicles. In 1924 he acquired a rental car company and renamed it Hertz Drive-Ur-Self Corporation. Today, you still stand in long lines at airports to rent cars from Hertz. Does anyone ever get the insurance? PicsPostcard depicting a 1915 Yellow CabDrive-ur-self poster from early 1950s

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