Subscribe to our Newsletter!

February 19, 1954 – Ford Thunderbird concept is completed

The 1954 Ford Thunderbird concept at the Detroit Auto Show

Ford Motor Company knew it needed a response, and fast, when Chevrolet rolled out the Corvette prototype in January 1953. Ford unveiled a plan to launch what would become the Thunderbird the very next month. From idea to rolling reality in just one year, the Ford Thunderbird prototype received its finishing touches on this day in 1954. The concept would debut to the public the following day at the Detroit Auto Show.

cars and bars for thunderbird
We featured this 1955 Ford Thunderbird in our first episode of Cars & Bars. Watch here.
henry ford II with thunderbird
Henry Ford II and William Clay Ford checking out the Thunderbird concept at the Detroit Auto Show in 1954.

The Thunderbird would go into production the next fall and officially go on sale as a 1955 model on October 22. Billed as a personal luxury car, not a sports car, it smashed expectations in its first year, selling 16,155 units. This compared favorably to the Corvette, of which only 700 sold that year. From 1955 to 1957 the Thunderbird remained largely unchanged, but in 1958 it was completely redesigned and included a backseat. The four passenger coupes and convertibles of 1958 sold nearly double that of 1957 model. The Thunderbird would go through 11 generations in its lifetime. The final Thunderbirds, produced from 2002 to 2005 were of retro style, paying homage to the original cars of the mid 1950s.

Ford Thunderbird Fairlane
Sometime between the Detroit Auto Show and production, the idea of adding Fairlane chrome to the Thunderbird took off and then crashed. The idea was scrapped before the first production cars rolled off the line.

Corvette vs. Thunderbird

Ultimately, the Ford Thunderbird didn’t last long as a competitor to the Corvette. However, its enlargement likely saved both models. After being forced to improve the performance of the Corvette by planting a V8 under its hood, Chevrolet finally achieved desirable sales figures. Without competition from any domestic automaker, the Corvette became America’s Sports Car. As for the Thunderbird, the extra seats catered to the aging war vets who still wanted a performance car, but now needed to haul their kids around too. From an automotive history standpoint, its a win win.


  • ggcarere

    smart move – leaving fairlane trim off said to buyer this is a total car of its own-no fairlane knock off- smart decision t -bird has always had unique personality and fairlane name went on to be used and finaly dropped – smart marketers

  • Steven Hagerty

    I had a 57 T-Bird when I was 17 back in ’69’!
    Only had it for a yr and a half but it was the
    best Ford I ever had!!
    Got married and along came my son and as
    anyone my age knows back then inflation, gas
    shortages,and unemployment… Well the T-Bird
    went for a family car!
    But like I said my favorite Ford!!

  • Jay S

    The idea of adding the Fairlane sweepspear to the T-bird came from a high placed Ford executive on the business side. The designers were flabbergasted at the thought and they went to an even higher authority to stage a protest, They won their point. The sweepspear came off … except for one car… owned by the dillittante who proposed the idea. He insisted on driving around with the defaced side view of his car. Rank had its privilege.

Leave a Reply

Your email address will not be published. Required fields are marked *

If you learned something today,

please buy me a beer!