On this day in 1954 General Motors announced a $1 billion investment into the expansion of their auto industry. GM was founded in 1908 as a holding company and quickly acquired brands such as Oldsmobile, Oakland, and others, including Chevrolet in 1916. The growth helped GM become the largest automotive business in terms of in the early part of the century. Their 1954 investment was geared toward overall expansion of their numerous brands, including Cadillac, Chevrolet, and Buick. Their investments led to some models that are cherished through the ages including the Tri-Five Chevrolets.
The best way to support This Day in Automotive History is to become a monthly subscriber on Facebook.
Subscriber benefits include:
- Most importantly, you’re supporting great content about Automotive History
- Early access to content on Facebook
- Discounts on our store
- Special live videos
If you learned something today, please buy me a beer!
POSTS YOU MIGHT LIKE


March 31, 1932 – Ford introduces the Flathead V8
March 31, 2022
Dusty & Rusty – Halloween special – 1964 Chevrolet C10 Panel Truck
October 27, 2019

February 1, 1993 – Nissan Micra wins prestigious Car of the Year
February 1, 2025
January 8, 1944 – Auto racer William K. Vanderbilt II dies
January 8, 2017
RECENT POSTS


April 15, 1964 – Who bought the first Mustang?
April 15, 2025


April 7, 1947- Henry Ford dies
April 7, 2025

This Day in Automotive History - the book!

This Day In Automotive History
By Brian Corey
This book tells fascinating tales, bringing individual days to life with short stories, photographs and illustrations.

This Day in Automotive History
This Day in Automotive History is a transportation history, car history and general automotive history website dedicated to providing informative and entertaining content.
We encourage you to share our page and connect with us on Facebook or sign up for our automotive history newsletter. If you’d like your car featured, reach out to us!
We encourage you to share our page and connect with us on Facebook or sign up for our automotive history newsletter. If you’d like your car featured, reach out to us!
Related Posts


April 15, 1964 – Who bought the first Mustang?
April 15, 2025


April 7, 1947- Henry Ford dies
April 7, 2025
SUBSCRIBE TO OUR NEWSLETTER!
Connect with us on Facebook or sign up for our automotive history newsletter to keep in touch.