November, 19 1959 – End of Edsel

On this day in 1959 Ford announced it would be ending its Edsel program. The cars, named after Henry Ford’s son, were to be a premium/intermediate level car between that fell just below Lincoln. The idea for a new car brand was introduced as early as 1955 and after much research and development the much anticipated Edsel was introduced to the general public on September 4, 1957. The public and press were less than flattered. Having been promised a brand new car, apart from everything else on the market, the Edsel fell far short, as it shared bodywork and mechanical components with other Fords. When production ended at the end of November 1959, only 2,846 vehicles were produced for 1960, Edsel’s last model year, before the brand was discontinued. Altogether 118,287 Edsels were built over the three models years, 1958-1960. Pic: 1958 Edsel Pacer y Lars-Göran Lindgren Sweden – Own work, CC BY-SA 3.0