To provide a lower cost entry into BMW ownership than the 3 Series Compact, BMW launched the 1 Series in Europe on this day in 2004. The five door hatchback shared as much as 60 percent of its components with the E90 3 Series due to co-development. The money saved in design and engineering allowed BMW to move the 3 Series up the line in terms of cost, making the 1 Series its new entry level car. By 2008 the 1 Series laid claim to as much as 20 percent of BMW’s sales.
September 18, 2004 – BMW releases the 1 Series
The best way to support This Day in Automotive History is to become a monthly subscriber on Facebook.
Subscriber benefits include:
- Most importantly, you’re supporting great content about Automotive History
- Early access to content on Facebook
- Discounts on our store
- Special live videos
If you learned something today, please buy me a beer!
This Day in Automotive History - the book!
This Day In Automotive History
By Brian Corey
This book tells fascinating tales, bringing individual days to life with short stories, photographs and illustrations.
This Day in Automotive History
We encourage you to share our page and connect with us on Facebook or sign up for our automotive history newsletter. If you’d like your car featured, reach out to us!