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Tag: 1912

October 3, 1912 – First win for Duesenberg
This Day

October 3, 1912 – First win for Duesenberg

Starting grid for 1912 American Grand Prize race, held in Milwaukee Generally speaking, drinking alcohol and driving don’t go together, unless you’re an observer of a race. Hopefully spectators were the only ones with a beer in hand on this day in 1912 when the Pabst Blue Ribbon Trophy race was held in Wauwatosa, Wisconsin, a short drive from Milwaukee, where PBR was established. It was at this race that a vehicle equipped with a Duesenberg engine won a professional race for the first time. While it’s only speculation, it’s believed the Duesenberg brothers, Frederick and August, celebrated by shotgunning tall cans of PBR, marking a proud moment in Duesenberg history. 1908 photo of Montague Roberts (left) with brother Mortimer Roberts, who won the 1912 PBR Trophy race in a Mason race...
October 3, 1912 – Duesenberg wins its first race
Business

October 3, 1912 – Duesenberg wins its first race

Generally, drinking and driving don’t go together, unless you’re an observer of a race. Hopefully that was the case on this day in 1912 when the Pabst Blue Ribbon Trophy race was help in Wauwatosa, Wisconsin, a short drive from Milwaukee, where PBR was established. Perhaps the most interesting thing about this race is that it was the first time a vehicle equipped with a Duesenberg engine won a professional race. After immigrating from Germany to Iowa in the late 19th century the Duesenberg brothers became enthralled with motor car racing. Frederick and August were associated with Mason Racing Cars, based in Iowa between 1906 and 1913. It was while working there that the brothers designed the engine that was fitted to driver Mortimer Roberts racecar, in which he won the 220 mile race. In 19...

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