If you wanted a cheap car in 1928, you had quite a few options. Ford's first all new car since 1908, the Model A, could be had that year for around $500. A similar sized Chevrolet could be parked in your driveway for less than $100 more. Or, if you wanted something your neighbor didn't have, you could drive off in a Plymouth for around $675. Chrysler launched Plymouth, one of the first engineered brands, in July of 1928 to compete directly with low priced Fords and Chevys. Though about $175 more than a Ford (roughly $2,500 in 2021), Plymouths did have features its competition didn't, such as hydraulic brakes. Are you sold yet?
Above: 1928 Plymouth Model Q. By DougW. Top: The 10 millionth Plymouth
When the Great Depression began the next year, it would be Plymouth that would ensu...