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October 13, 1957 – The Edsel Show
This Day

October 13, 1957 – The Edsel Show

What do you get when you mix a handful of the era's biggest celebrities, a brand new car company promising to be the hot new thing, and an hour long special on a popular TV channel (there were only three at the time)? The Edsel Show! The one hour CBS special, designed to promote Ford Motor Company's new Edsel line, premiered on this day in 1957 in place of Ford's usual sponsored program, The Ed Sullivan Show. Hosted by Bing Crosby, Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Lindsay Crosby, with performances by The Four Preps and Bob Hope, the show snagged a huge audience, even earning an Emmy nomination for best single program of the year. Snap shot taken during filming of The Edsel Show. The success on screen did not translate to the dealerships. Since many viewed t...

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